I work for a medium sized computer firm. We are a group of twenty-two people in my office and are committed to getting as many people aware of the malpractice of phishing and pharming and providing them with support in installing effective anti phishing software's on their systems for free.
We have taken this initiative because most of us in our group have been victims of phishing and pharming at some stage in our lives and we also know the value of hard earned money. It is actually very easy to be well protected from scams. A little awareness is all that is required for this.
Being cautious about providing any detail on the net unless you are very sure it is a genuine site helps a lot. Counter checking information you receive by mail with your bank or the company in question every time will be helpful.