Many companies are finding that turning to the telephone is producing good results. Whilst it’s good for the bottom line, the individuals in the front line often do not like doing cold calling. That’s why you need to make sure staff are trained adequately to deal with rejection and maintain a positive attitude. If you don’t have a well crafted approach it will show up in your results and you will experience a higher attrition rate for staff. Make sure you take the time to evaluate your approach.